Publications and Presentations

Books:

Gomez, L., Vargas, L., & Crowther, D. (2017). Corporate Social Responsibility and Corporate Governance: Concepts, Perspectives and Emerging Trends in Ibero-America. Emerald Limited Publishing.

Journals:

Saxton, G., Gomez, L., Ngoh, Z., Yi-Pin, L., & Dietrich, S, (2017). Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media. Journal of Business Ethics, 1-17, First Online: 15 February 2017

Gomez, L. (2013). Me gusta o te sigo: Análisis de la comunicación de prácticas de Responsabilidad Social Corporativa a través de los medios sociales (Like or follow: Analysis of the communication of Corporate Social Responsibility practices through social media). Correspondencias & Análisis. ISSN 2304-2265

Gomez, L. & Romero, E. (2012). Is there a place for sustainability in a technology-dependent society?. Social Responsibility Review.  2012 No.3  ISSN 1759-5886.

Gomez, L. & Soto, I. (2011). Social Media as a Strategic tool for Corporate Communication. Revista Internacional de Relaciones Publicas, Vol. 1 No. 2, p.157-174.

Gomez, L. & Chalmeta, R. (2011). “Corporate Responsibility in US corporate websites: A Pilot Study”. Public Relations Review, Vol. 37 No. 1, p. 93-95.

Book chapters

Gomez, L. & Borges, R. (2017). CSR online communication in Latin America:  An analysis of social media platforms. In Lina Gomez, Lucely Vargas, David Crowther (eds.). Corporate Social Responsibility and Corporate Governance: Concepts, Perspectives and Emerging Trends in Ibero-America. Emerald Limited Publishing.  

Gomez, L., & Vargas, L. (2016). 140 characters for CSR communication: An exploration of Twitter engagement of Fortune companies. In Linne Lauesen & David Crowther (eds.). Accountability and Social Responsibility: International Perspectives  (Developments in Corporate Governance and Responsibility, Volume 9), Emerald Group Publishing Limited, pp.205-221.

Gomez, L. (2014). The importance of University Social Responsibility in Hispanic America: A responsible trend in developing countries. In Gabriel Eweje (Ed.), Corporate Responsibility and Sustainability: Emerging Trends in Developing Economies (Book Series: Critical Studies on Corporate Responsibility, Governance and Sustainability), Emerald Group Publishing Limited.

Gomez, L., & Vargas Preciado, L. (2013). CSR Trends in the Top 100 US Business Schools: A Theory–Practice Relationship, in Jamilah Ahmad, David Crowther (ed.) Education and Corporate Social Responsibility International Perspectives (Developments in Corporate Governance and Responsibility, Volume 4), Emerald Group Publishing Limited, pp.155-183.

Gomez,  (2012) A diagnosis of perceptions and orientations of social responsibility in the media, in Jared A. Jaworski (Ed). Advances in Sociology Research. Nova Publishers, pp.145-156.

Conference Proceedings 

Gomez, L., Bernabe, K., Alvarado, Y., Meléndez, L. (2017). Snapchat As An Influential Tool For Marketing Communication: An Exploratory Analysis Of Brands Usage. Proceedings 2017 Academy of Marketing Science Conference, San Diego, CA, May 24-26, 2017.

Gomez, L. (2016, May). Redes sociales, comunicación y audiencias en las instituciones de educación superior. Proceedings XXXIV International Congress of the Latin American Studies Association, New York, NY, May 27-30, 2016.

Gomez, L. & Borges Tavárez, R. (2016, March). Social media theories for CSR communication: A tale of US companies. Proceedings 19th Annual International Public Relations Research Conference. Miami, USA, March 3 – 6, 2016.

Borges Tavárez, R., & Gomez, L. (2015, October). Facebook como medio de información, comunicación y movilización en el ámbito organizacional puertorriqueño. Proceedings XV Encuentro Latinoamericano de Facultades de Comunicación Social, Medellín, Colombia, October 5-7,2015.

Vargas, L. & Gomez, L. (2015, September). Measuring CSR Performance: An approach to evaluate Colombian companies. Proceedings 5th Organizational Governance Conference and 14th International Conference on Social Responsibility, September 9-12, Tekirdağ, Turkey.

Gomez, L. & Borges Tavárez, R. (2015, July). Social Media and Corporate Engagement: How Companies are Promoting Stakeholder Dialogue and Mobilization. Proceedings International Association for Media and Communication Research Conference 2015, Montreal, Canada, July 12-16, 2015.

Gomez, L., Morales, B, Vadi, J. (2015, May). Responsabilidad social: Un compromiso fundamental de las instituciones de educación superior. Proceedings XXXIII International Congress of the Latin American Studies Association, San Juan, Puerto Rico, May 25-27, 2015.

Gomez, L., Morales, B, Vadi, J. (2014, March 14). University Social Responsibility: A Social Transformation of Learning, Teaching, Research and Innovation. Proceedings 9h Quest Conference for Global Competitiveness, San Juan, Puerto Rico, March 13-14, 2014.

Gomez, L. & Vargas, P. (2014, March 14). Teoría y práctica de la responsabilidad social corporativa en las escuelas de negocios de los Estados Unidos. Proceedings 9h Quest Conference for Global Competitiveness, San Juan, Puerto Rico, March 13-14, 2014.

Gomez, L., Vargas, L., Cea, R., & Adelopo, I. (2014. March 8). CSR dialogue on social media platforms: An analysis of CSR tweets. Proceedings 17h Annual International Public Relations Research Conference. Miami, USA, March 5 – 9, 2014.

Gomez, L. & Chalmeta, R. (2013. March 9 ). The importance of corporate social responsibility communication in the age of social media. Proceedings 16th International Public Relations Research Conference. Miami, USA, March 6-10,

Soto, I. & Gomez, L. (2012). El uso de los medios sociales en el mundo empresarial puertorriqueño. Proceedings XIV Encuentro de Facultades de Comunicación Social, Lima-Perú, October 15-18,2012.

Gomez, L., Chalmeta, R., & Sosa-Varela, J.C. (2012, August 29). Usage and importance of social media for corporate communication and stakeholder dialogue. Proceedings Academy of Marketing Science World Congress, Atlanta, USA.

Gomez, L., Morales, B., Vargas-Preciado, L & Cea-Moure, R. (2012, May 9).  Are Stakeholders engaged about Corporate Social Responsibility?  Representations of CSR in the Puerto Rican media industry. Proceedings 11th International Conference on Corporate Social Responsibility. Lahti, Finland.

Gomez, L., Morales, B. (2012, March 15).  Percepciones y actitudes de stakeholders hacia prácticas de RSE en Puerto Rico. Proceedings 8th Quest Conference for Global Competitiveness, San Juan, Puerto Rico.

Gomez, L. (2011, May). Sustainability and CSR views on Twitter: a pilot study analysis. Proceedings 10th International Conference in Corporate Social Responsibility. New Orleans, USA.

Gomez, L. (2011, May). A content analysis of CSR communication through internet: understanding how companies portray CSR in corporate websites and social media sites.  Proceedings 10th International Conference in Corporate Social Responsibility. New Orleans, USA.

Gomez, L. (2007, September). Panorama de la Responsabilidad Social en Nuestra América. (CSR in Latin America) Proceedings XXVII International Congress of Latin American Studies Association (LASA) Montreal- Canada.

Conference presentations 

Alvarado, Y., Bernabe, K., Gomez, L., & Meléndez, L. (2017). Celebridades y marcas en Snapchat: Uso exploratorio para la comunicación y la narración. Congreso Nacional de Comunicación, San Juan, Puerto Rico, March 7-9, 2017.

Gómez, L., Prieto, A., Borges, R. (2017). Las redes sociales como plataforma de prevención en salud entre jóvenes universitarios puertorriqueños. Congreso Nacional de Comunicación, San Juan, Puerto Rico, March 7-9, 2017.

Gomez, L., Pujols, A., & Alvarado, Y. (2017). Public opinions about social responsibility in private universities: A qualitative approach. XV Encuentro de Investigadores, Universidad del Turabo, March 2-3, 2017.

Alvarado, Y., Bernabe, K., Gomez, L., Meléndez, L. (2017). What celebrities and brands snapchat about? Uses, gratifications, and engagement. XV Encuentro de Investigadores, Universidad del Turabo, March 2-3, 2017.

Gomez, L., Pujols, A., & Alvarado, Y (2017). Social responsibility and sustainability issues at higher educational institutions: A study of internal public perceptions and opinions. Sustainability, Ethics & Entrepreneurship Conference, San Juan, Puerto Rico February 28-March 2, 2017.

Gomez, L., Vargas, L., Pujols, A., & Alvarado, Y. (2016). Social responsibility in higher educational institutions: A pilot study. 15th International Conference on Corporate Social Responsibility and 6th Organizational Governance Conference, September 4th-6th, Melbourne, Australia.

Gomez, L., Pujols, A., Alvarado, A. (2016). Responsabilidad Social Universitaria: Un componente integral de la gestión institucional. XVII Encuentro Internacional Virtual Educa, June 20-24, 2016.

Gomez, L., Espina, M., & Borges Tavárez, R. (2016). Corporate Social Responsibility one Tweet at a Time: How Latin American Companies Communicate. Paper presented at Sustainability, Ethics & Entrepreneurship Conference, Denver, Colorado, May 15-18, 2016.

Gomez, L., Borges Tavárez, R., Pujols, A., Alvarado, Y. (2016). Use of Facebook for communication and stakeholder engagement among private institutions in Puerto Rico. XIV Encuentro de Investigadores, Gurabo, Puerto Rico, March 4, 2016.

Gomez, L., & Meléndez Centeno, R. (2016). Democracia y participación en redes sociales: Análisis de casos en Puerto Rico. II Conferencia Internacional CON TODOS Y PARA EL BIEN DE TODOS. La Habana, Cuba, January 25-28 2016.

Gomez, L., & Borges Tavárez, R. (2015, November 20). Are Puerto Rican companies ready to engage customes and fans in social media? VI Research Conference in Business and Entrepreneurship Disciplines, Gurabo, Puerto Rico, November 20, 2015.

Gomez, L. & Prieto, A. (2015). The Use of Twitter for #Cyberbullying Prevention. Poster presented at the Social Media & Society Conference, Toronto, Canada, July 27-29, 2015.

Gomez, L. (2015). Miradas, análisis e interpretaciones a los medios sociales y su rol en la sociedad puertorriqueña. Panel presented at VIII Seminario de Investigación de la Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC), San Juan, Puerto Rico, 25-27 May, 2015.

Gomez, L. (2015). New Challenges for Organizational
Communication and Public Relations in Puerto Rico: Theory and Practice. Panel presented at the International Communication Association Convention, May 21-25, 2015.

Gomez, L., & Prieto, A. (2015). Las redes sociales como vehículo para la educación y prevención del ciberacoso. XIII Congreso Puertorriqueño de Investigación en la Educación, March 11-13, 2015.

Gomez, L., & Prieto A. (2015). Social media and cyberbullying: Allies or enemies? XIII Encuentro de Investigadores, Universidad del Turabo, March 6, 2015.

Gomez, L., & Borges-Tavárez R. (2015). The use of Facebook as a communication tool in the Puerto Rican company scenario. XIII Encuentro de Investigadores, Universidad del Turabo, March 6, 2015

Gomez L. (2014). A Theoretical Framework for Corporate Social Responsiblity Online Communication.  9th International Conference on Interdisciplinary Social Sciences, June 11-13, 2014, Vancouver – Canada.

Gomez L. & Romero, E. (2014). Sustainable alternatives in a technological society. 9th International Conference on Interdisciplinary Social Sciences, June 11-13, 2014, Vancouver – Canada

Morales, B., Vadi, J., & Gomez, L. (2014). Responsabilidad social glocal. 9th International Conference on Interdisciplinary Studies, June 11-13, 2014, Vancouver – Canada.

Morales, B., Gomez, L. & Vadi, J.C (2013). Responsabilidad Social Universitaria: transformación social para el aprendizaje, la investigación y la innovación.(Social Responsibility in Universities: a social transformation of learning, research and innovation).  Congreso Puertorriqueño de Investigación en la Educación. University of Puerto Rico Rio Piedras Campus, March 7-9, 2013.

Gomez, L. (2011). Engaging Company Stakeholders in social media platforms. IX Educational Conference Ana G. Mendez University System. San Juan, Puerto Rico.

Gomez, L. & Soto, I. (2011). Social media practices among the top 400 Puerto Rican companies. 3rd Congress of Research in Business & Entrepreneurship disciplines, University of Turabo, Puerto Rico.

Gómez, L. (2010). Comunicación de la Responsabilidad Social Corporativa a través de internet. VIII Educational Conference. Ana G. Méndez University System. San Juan, Puerto Rico.

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