Current research projects

Social media as a vehicle for health prevention and education in Hispanic America. This research project is funded by Fundación MAPFRE in Spain. The purpose is to analyze the use of Facebook and Twitter for the information and communication of health prevention in Hispanic communities.

Responsabilidad Social Universitaria: Un componente integral de la gestión institucional (University Social Responsibility: An integral component of educational management). Institutional funds awarded.

CSR online communication in Latin America and US: The purpose of this research project is to analyze the usage of social media concepts for CSR communication by top companies in US and Latin America. In other words, how companies in both regions are using social media to inform, communicate, engage, and mobilize stakeholders regarding CSR.

Snapchat as an influential tool for engagement and mobilization: The aim is to examine how brands and celebrities use Snapchat for engagement and mobilizing followers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s