Current research projects

Social media as a vehicle for health prevention and education in Hispanic America. This research project is funded by Fundación MAPFRE in Spain. The purpose is to analyze the use of Facebook and Twitter for the information and communication of health prevention in Hispanic communities.

Responsabilidad Social Universitaria: Un componente integral de la gestión institucional (University Social Responsibility: An integral component of educational management). Institutional funds awarded.

CSR online communication in Latin America and US: The purpose of this research project is to analyze the usage of social media concepts for CSR communication by top companies in US and Latin America. In other words, how companies in both regions are using social media to inform, communicate, engage, and mobilize stakeholders regarding CSR.

Snapchat as an influential tool for engagement and mobilization: The aim is to examine how brands and celebrities use Snapchat for engagement and mobilizing followers.


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